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Passio
Earlier deployment

Dr. Berg's Junk Food Meter.

The app lets someone scan a barcode and see a 0–10 score against Dr. Berg's criteria, with a short reason. A suggested alternative can open a shopping link.

What Passio powered

  • Barcode recognition of a packaged food.
  • A 0–10 score and an explanation aligned to Dr. Berg's published criteria, including added sugar and ultra-processed ingredients.
  • A suggested alternative, with a shopping link where the app offered one.

Shopping links are an Instacart handoff in the United States. Passio does not complete checkout. This page does not publish revenue, review counts, or a claim that the same score is available as a standard API.

What a team can take from it

A brand can put its own criteria behind a scan, then offer a next step. The criteria and the copy belong to that brand. Passio supplies recognition and the workflow the application calls.